Whether you want to start a website for your online business or you want to improve the content strategy of your existing one, you need a solid content strategy — which starts with posting new content regularly.
But as a digital marketer, you probably know how difficult it can be to come up with content marketing ideas.
You can create many content formats — the most popular as of 2021 are blog posts, videos, and social media posts. But that doesn’t mean you shouldn’t experiment with other content types. Try looking into audio content, interactive content, engaging content, or even gated content to engage new audiences.
from social media to email newsletters, but a successful strategy will require you to choose the right type of content. How do you do that?
There are many factors about your online business that you need to take into consideration. Ask yourself these questions to get started:
- What’s working in my industry?
- What content does the audience I’m trying to target enjoy?
In addition to that, you need to think about your internal resources. Do you have the skills to create the content by yourself or will you need to outsource this to a third-party agency? Additionally, do you have time in your schedule to create new content regularly? If your content marketing budget is limited, consider creating collaborative content and accepting guest posts from third parties.
A good way to understand what type of content will work is by analyzing the performance of your past content. What has worked for you in the past? What hasn’t?
Whenever you’re unsure if a content format is right for your audience and business goals, follow this flowchart to find out if that’s the case or you should try brainstorming more suitable content ideas.