Lockdown has been a difficult period for all, but none more than for business. In fact, it is predicted that many businesses won’t be able to get through the lockdown restrictions and will have to shut up shop as their small business won’t survive the months of zero business. With the restrictions being lifted now slowly, business is due to get back up and running and will want to hit the ground running; we look today at how the use of social media can impact this.
"With the right team and resources in place, the leads you generate from social media can turn into a powerful source of revenue for your business—ensuring stronger sales results moving forward." -Forbes, "How To Use Social Media To Supercharge Your Inbound Marketing Strategy" pic.twitter.com/f7pbgEksrS— Nomadic Visuals (@Nomadic_Visuals) August 24, 2020
Social media is a free to use tool for all, whether that be individuals posting about their everyday life, or business’ looking to improve the revenue of there business. It’s become such a normalised tool for millenniums now and even becoming that popular that you are in the minority if you don’t use it. And that is one of the main reasons in which it has been vital for business’ moving forward, and not just for helping them out of lockdown.
First of all, the traffic generated on social media is a serious amount – and in fact more than you’d have though with more than 3.8 billion active users on all socials added up. This means the number of eyes on each post and feed is tremendous and something that should certainly be utilised by business.
Social media have been one of the industries that has benefitted in the lockdown restricted months due to its ease of access at home when entertainment has been at a premium. Other areas in which have benefitted have been online gaming and online gambling. Online services such as these have seen such a influx in traffic during this uncertain period and the trend doesn’t seem to be slowing down. Even now with live sporting events being back up and running, betting markets are starting to see their traffic increase, especially at these Betting Sites Not on Gamstop due to their unbelievable sign up offers for all new customers.
Posting relevant and targeted content is also key to ensuring that the audience you are targeting are receiving the type of content that is going to make them click, like, share and ultimately buy your product or good. As said though, the content posted has to be engaging and educating otherwise it’s not going to receive the type of reaction you require to push the business in the right direction after a tough lockdown.