One of the greatest benefits to publishing a book as a small business owner is the opportunity to connect with customers and colleagues on a deeper level. When someone sits down to read your book, they get to spend one-on-one time with you—time that isn’t always possible to spend in person.
At Modmacro, we understand that creating a full-length book is a commitment. We specialize in making the process as efficient as possible, and as the San Diego small business owners we’ve worked with will tell you, their book projects were not nearly as time-intensive as they expected. Still, books do take dedication and effort to create, and we know not everyone is at a stage in their business where they’re ready to do this.
If that sounds like you—if you are intrigued by the potential benefits of a book, but don’t think you have the time right now to devote to the process—we have a solution! Full-length books are not the only option when it comes to connecting to customers through publishing.
Modmacro is introducing a short-form publishing option that gives you the opportunity to share in-depth information that you can’t do with your website alone, but that is smaller (5-10 pages) and can be completed much more quickly. These e-books are more like digital pamphlets—visually stunning, with targeted, informative copy. They’re perfect for businesses that have one topic they want to emphasize with their customers, or even for businesses that have an entire series of topics to present.
For example, we recently teamed up with Businessing Magazine to create Attract. Evaluate. Hire. A Guide to Hiring the Right People. It’s an e-book that highlights some of their best articles on hiring and how small business owners (in San Diego and around the country) can begin the process of finding and hiring the right people. It’s a great resource for small business owners who want a practical primer to help them get started without having to comb through the magazine for the right information—it’s all right there in one place. It’s available for instant access on Businessing Magazine’s website.
Plenty of businesses are capable of creating free downloadable PDFs for their websites on their own. We see them all the time. We just believe that there are advantages to working with a publisher, even for small projects. We would love to discuss short-form books and how they can help you and your San Diego business connect more deeply with customers.
